Planning Your Virtual Community
We Help You Plan for Success from the Start!
We help Business-to-Business Companies build Virtual Communities that deliver ongoing value, marketing intelligence, and revenue opportunities. We do this by providing them with proven strategies, tactical support, and systems designed to engage, communicate, and build lasting one-to-one relationships.
Virtual Community Express Plan
The Express Plan is a highly focused process that provides you with the essentials to start building a successful virtual community for your organization. It will help you identify achievable goals for your virtual community as well as the metrics to measure those goals.
Elements we cover:
- Member Attraction – Developing your community positioning and tactics to maximize new member flow
- Content – Identifying relevant content and delivery mechanisms
- Moderation / Facilitation – Arriving to an environment where collaboration and exchange of ideas thrive (which includes community facilitation strategies and tactics)
- Metrics – Identifying metrics that are aligned with your community objectives
Virtual Community Blueprint & Action Plan
To successfully execute a virtual community building strategy that yields positive results, you must have the ability to create the kind of environment where collaboration and exchange of ideas thrive; where you are able to deliver targeted resources in response to real problems shared by the community members; and where you are able to deliver ongoing value.
This Community Blueprint & Action Plan is a specialized planning process, designed to help you and your team arrive at an action plan for building your Virtual Community. It will help you draw-up an implementation strategy and execution plan that is aligned with your business objectives.
This process involves working with you and your team to define a sustainable community building strategy, which includes:
- Drawing-up an Implementation Strategy and Execution Plan, to be aligned with previously outlined business objectives
- Developing Cross-Community Positioning
- Outlining a Group Mission & Unique Value Proposition
- Crafting a Membership Recruitment Strategy
- Planning a Communication Strategy & the delivery of basic Communication Templates
- Identifying potentially applicable Group Rules and Guidelines
- Producing Moderation Communication Templates
- Forming a Marketing Intelligence Acquisition Strategy
- How to Leverage Social Media platforms to deliver Targeted Content
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