"The Profit Impact of Marketing Over-Complexity"
Audio Webinar

Expert : Mike Harris [ LinkedIn Profile ]

This 30 minute on-demand webcast and corresponding handout (PDF) will help you address some of the most critical issues driven by marketing over complexity in an organization. Marketing over complexity is known to destroy profitability by:

• Creating product lines or services that cannot be made or delivered efficiently;
• Creating product lines or services that add unsupportable costs to overhead such as customer service and sales support;
• Specifying features that industry pricing will not support;
• Adding non-budgeted marketing costs